Picsart
Unboring Boring
Roles︎︎︎
Campaign Creative Direction, Strategy
& Concept Development, Film Direction,
Photography Direction, Billboard Design
Outside of Portland, Oregon, sits a little town on the way to Mount Hood perfectly named Boring. But don’t judge a book by it’s cover, or a town by it’s name, Boring is a thriving town that is anything but Boring.
The brief was simple, while Picsart was a tentpole name across Europe, Asia and South America, usage was low in the United States. How do we increase users in the United States, and promote Picsart as a tool for creators and small businesses.
We set out to Unboring Boring, working with three local businesses to improve their visual design using Picsart, to prove to small businesses, creators and all “non-designers” that they too can easily unboring their identity using Picsart.
The campaign launched with four campaign videos across streaming services accompanied by 70 billboards, bus wraps and bus stations.
App downloads saw a dramatic increase across the United States with a huge spike in the Pacific Northwest.
Visit award winning site︎︎︎
The brief was simple, while Picsart was a tentpole name across Europe, Asia and South America, usage was low in the United States. How do we increase users in the United States, and promote Picsart as a tool for creators and small businesses.
We set out to Unboring Boring, working with three local businesses to improve their visual design using Picsart, to prove to small businesses, creators and all “non-designers” that they too can easily unboring their identity using Picsart.
The campaign launched with four campaign videos across streaming services accompanied by 70 billboards, bus wraps and bus stations.
App downloads saw a dramatic increase across the United States with a huge spike in the Pacific Northwest.
Visit award winning site︎︎︎
The Nutz-n-Boltz Theater Company
Owned and operated by the Lazenby family, this nonprofit theater company has held performances for their community for over a decade. With their time consumed by directing performances and classes, their branding lacked the quality of their plays. Together, we created new customizable templates for playbills, posters and social media they can use to promote upcoming shows.
Boring Bean
Coffee Roasters
Boring Bean has been the go-to stop for sourced, roasted and brewed coffee in Boring. Their packaging, however, was a little watered-down. We created fresh templates that can be customized to each individual roast.
North American
Bigfoot Center
Owned and operated by Cliff Barackman, the Bigfoot Center is one of the businesses that put Boring on the map. It has appeared on television shows such as Finding Bigfoot, and is famous in the industry. It provides tourists and enthusiasts many reasons to visit the center like examining footprints, however, their social media lacked a visual style to draw those visitors in. With the Bigfoot Center we created templates for their social media to engage with their audience and sell merch from their online store.
OOH
Starting in Portland, we rounded out the campaign with 70 billboards, bus wraps and bus stations. Our goal was to never see the same billboard more than once, and to celebrate the three businesses of Boring, Oregon. The billboards went on to live in New York, Los Angeles and San Francisco, and the four videos showed locally in Portland theaters.
