Picsart
Brand Refresh

Roles︎︎︎
Art Direction & Visual Strategy, 
Photography Direction, Motion Direction

With 150 million active monthly users, Picsart is a design and photo editing platform for the creator economy. Focusing on ease of use, Picsart is democratizing design. Where it may take months to learn a program, Picsart can be learned in hours. With the help of The New Company, we created a new visual system that retains the youthful spirit of Picsart, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through voice, design, motion and photography, driven to inspire and elevate the quality of work created by the everyday user.