︎NewFronts
Presentation
Roles︎︎︎
Art Direction & Presentation Design,
Motion Direction
Twitter's first presence at NewFronts, the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment, needed to land with a splash. To fill this role, I directed a team of four motion artists to fill a 130-foot screen which wrapped 180 degrees around the 500+ guests. The presentation was 18,000 pixels wide and created entirely in Adobe After Effects. We spent many sleepless nights working 1:1 with Twitter’s executives designing the presentation to match the beats of their words.