Doppel Brand & Rollout
Roles
Campaign Creative Direction, Strategy
& Concept Development
AI is evolving cybersecurity attacks to unprecedented speed, sophistication and scale. Doppel, The AI-Native Social Engineering Defense Platform has set out to protect brands and executives by outpacing and dismantling modern attacks.
Doppel was announcing a Series C funding and wanted a brand that moves at the pace of their technology and reflects their purpose, precision, and progress. Doppel hired Strange Family to reimagine this brand, and brought me in to help define the brand, and ensure it fit perfectly with Doppel’s unique positioning. The brand needed to be built to last, stretch and grow with a company in an industry as dynamic as social engineering.
My role, partnering with the Director of Brand was to get to know every team in the company, intake how and where design and voice are used within their organization, and return to them updated systems and assets to thrive within the brand we were about to launch. Areas we touched extensively included web and product, events, social and marketing.
The major challenge I was excited about with this brand was bringing a visual language to the product complexity and threats that feels authentically Doppel, is futuristic without the cheesy cloaked hackers we’re used to being fed from cyber security companies.
Doppel was announcing a Series C funding and wanted a brand that moves at the pace of their technology and reflects their purpose, precision, and progress. Doppel hired Strange Family to reimagine this brand, and brought me in to help define the brand, and ensure it fit perfectly with Doppel’s unique positioning. The brand needed to be built to last, stretch and grow with a company in an industry as dynamic as social engineering.
My role, partnering with the Director of Brand was to get to know every team in the company, intake how and where design and voice are used within their organization, and return to them updated systems and assets to thrive within the brand we were about to launch. Areas we touched extensively included web and product, events, social and marketing.
The major challenge I was excited about with this brand was bringing a visual language to the product complexity and threats that feels authentically Doppel, is futuristic without the cheesy cloaked hackers we’re used to being fed from cyber security companies.
