Fin AI Copilot
IntercomRoles
Campaign Creative Direction, Strategy
& Concept Development
For the launch of Intercom Copilot, the creative challenge was to make a complex AI product feel immediate, useful, and human. Rather than focusing on the technology alone, we built the story around a familiar tension for support teams: agents losing valuable time searching across disconnected sources, troubleshooting complex issues, and navigating overwhelming amounts of information.
The video positions Copilot as more than a search tool—it is a personal AI assistant working alongside every agent. Through a clear, product-led narrative, we showed how Copilot can surface trusted answers, solve problems, and complete time-intensive tasks in seconds. The result is a vision of AI that feels practical and empowering: helping agents onboard faster, work more efficiently, and spend more time building meaningful customer relationships.
The video positions Copilot as more than a search tool—it is a personal AI assistant working alongside every agent. Through a clear, product-led narrative, we showed how Copilot can surface trusted answers, solve problems, and complete time-intensive tasks in seconds. The result is a vision of AI that feels practical and empowering: helping agents onboard faster, work more efficiently, and spend more time building meaningful customer relationships.