Kevin Peth is a creative director in the San Francisco Bay Area helping brands become clearer, sharper, and more culturally alive through strategy, design, and creative leadership.

I work best where brand, business, and culture overlap. Before design begins, I thrive going deep in understanding of where the company is trying to go, who it needs to reach, what those people actually care about and where the brand has permission to stand apart.

From there, strategy turn into creative systems that can move across the full customer journey: brand identity, campaigns, launches, websites, film, social, OOH, product storytelling, internal tools, and the countless little moments where people decide whether a brand feels real or forgettable.

My work is strategy-led, but never strategy-trapped. I care deeply about visual taste, language, pacing, humor, tension, clarity, and the weird human details that make creative feel alive. The goal is not just to make something look polished. The goal is to make the brand easier to understand, harder to ignore, and more useful to the people building it. ALIVE.

I’ve led and managed creative teams across in-house, agency, and startup environments, partnering with marketing, product, executive, and external agency teams to bring complex work from early thinking through final execution.

Clients include:
Intercom, Fin.ai, Amazon, Uber/Uber Eats, Doppel, Twitter, Picsart, Airbnb, Credit Karma, Facebook, Google, Rakuten, S.F. New Deal, Activision, TED, TSMC, PepsiCo, Kindred, Ripple.
(Some full-time, some freelance)

Does ye useth thy AI? 

Yes. I’m actively exploring how AI can improve the creative process — not as a replacement for taste, judgment, or original thinking, but as a way to move faster, test more directions, build better systems, and give creative teams more room to do the human parts of the work well.