Kevin Peth is a creative director in the San Francisco Bay Area helping brands become clearer, sharper, and more culturally alive through strategy, design, and creative leadership.

I work best where brand, business, and culture overlap. Before anything gets designed, I like to understand what the company is trying to do, who it needs to reach, what those people actually care about, and where the brand has permission to stand apart.

From there, I turn strategy into creative systems that can move across the full customer journey: brand identity, campaigns, launches, websites, film, social, OOH, product storytelling, internal tools, and the countless little moments where people decide whether a brand feels real or forgettable.

My work is strategy-led, but never strategy-trapped. I care deeply about visual taste, language, pacing, humor, tension, clarity, and the weird human details that make creative feel alive. The goal is not just to make something look polished. The goal is to make the brand easier to understand, harder to ignore, and more useful to the people building it.

I’ve led and managed creative teams across in-house, agency, and startup environments, partnering with marketing, product, executive, and external agency teams to bring complex work from early thinking through final execution.

Clients include:
Intercom, Fin.ai, Amazon, Uber/Uber Eats, Doppel, Twitter, Picsart, Airbnb, Credit Karma, Facebook, Google, Rakuten, S.F. New Deal, Activision, TED, TSMC, PepsiCo, Kindred, Ripple.
(Some full-time, some freelance)