Global Sales Kickoff
Intercom
Roles
Campaign Creative Direction, Strategy
Team:
Scott Smith
Justin Truong
Kirk Johnson
Ruben Griggs
Intercom’s Sales team joined together in London for the first time in years. The theme for the event was “Win Together,” and ICS was charged with creating a visual identity system that matched the energy and drive of the global sales team.
“Win Together” was brought to life through a classic sports team aesthetic, highlighted by black-and-white varsity jackets given to every team member. To extend the sports team parallel, ICS designed patches representing each Intercom brand value, used to recognize members of the sales team. Team superlatives were also translated into enamel pins used to further decorate the jackets.
Each part of the GSKO identity system spoke to the theme of “Win Together,” casting our Sales team as an unstoppable, unified team. From the bold typography, classic badge structures, and heritage color blocking, each piece of the system evoked a sense of camaraderie, achievement, and timeless team spirit.
Sales team moral has been at an all time high post GSKO. The varsity jackets are warn with pride around the office, patches continue to accumulate as badges of honor and we saw a heavy increase in internal swag briefs across the org.
“Win Together” was brought to life through a classic sports team aesthetic, highlighted by black-and-white varsity jackets given to every team member. To extend the sports team parallel, ICS designed patches representing each Intercom brand value, used to recognize members of the sales team. Team superlatives were also translated into enamel pins used to further decorate the jackets.
Each part of the GSKO identity system spoke to the theme of “Win Together,” casting our Sales team as an unstoppable, unified team. From the bold typography, classic badge structures, and heritage color blocking, each piece of the system evoked a sense of camaraderie, achievement, and timeless team spirit.
Sales team moral has been at an all time high post GSKO. The varsity jackets are warn with pride around the office, patches continue to accumulate as badges of honor and we saw a heavy increase in internal swag briefs across the org.
