Credit Karma
Brand Update

Roles︎︎︎
Art Direction & Design

Credit Karma was loosing steam with their existing style, which lacked the modern and friendly personality their brand represented. In preparation for a full brand refresh, I built an interim style guide modernizing the existing brand to provide brand clarity throughout the organization. It was a simplified and “foolproof” guide helping align the internal brand team, as well as multiple outside agency partners working to develop campaigns during the rebrand process.